Why should FOH staff participate in community events?

Participating in community events is vital for FOH staff as it directly contributes to fostering brand loyalty, strengthening community ties, and enhancing Zaxby’s image. Engaging with the community helps build relationships with customers and creates a sense of belonging and support for the brand. When staff members are involved in local events, it demonstrates Zaxby’s commitment to the community, which can lead to increased customer loyalty. This connection encourages customers to support Zaxby’s not just for its food, but for its contributions to the community, thereby enhancing the overall brand perception and encouraging repeat business.

The emphasis here is on the collective benefits for Zaxby's as a brand rather than individual personal gain, skills showcasing, or financial incentives, which are not the primary objectives of such participation.