Why is it important to be familiar with store promotions and specials?

Being familiar with store promotions and specials is crucial because it allows employees to effectively inform and entice customers. When team members understand the current offerings, they can communicate this information confidently, encouraging customers to take advantage of special deals and promotions. This knowledge not only enhances the customer experience by providing them with valuable options but also drives sales and increases the likelihood of customers making purchases they might not have considered otherwise. Engaging customers with exciting promotions can lead to higher satisfaction and loyalty, as they feel informed and valued during their visit.