What is the significance of upselling at Zaxby's?

Upselling at Zaxby's plays a crucial role in enhancing both sales performance and customer experience. By offering additional, complementary products that align with the customer's original choices, employees create opportunities for customers to enjoy a more complete and satisfying meal. This practice not only boosts the average transaction value, contributing positively to the company's bottom line but also shows customers that Zaxby’s is attentive to their needs by suggesting items that enhance their meal experience.

When customers are engaged with relevant suggestions, they are more likely to purchase additional items that they genuinely desire, which can lead to increased customer satisfaction. This strategy fosters a pleasant dining experience, as customers appreciate thoughtful recommendations that enhance their meal rather than overwhelm them. Thus, upselling serves a dual purpose of driving revenue while simultaneously improving the overall experience for the customer.