What factors influence a customer's decision to return to Zaxby's?

A customer's decision to return to Zaxby's is significantly influenced by food quality and service speed. When guests enjoy their meals and receive prompt service, they are more likely to have a positive experience, which encourages repeat visits. High-quality food that meets or exceeds customer expectations creates satisfaction and can foster loyalty. Additionally, efficient service contributes to an overall enjoyable dining experience, leading customers to associate the brand with reliability and convenience.

While the other factors, such as decor and ambiance, staff attire, and location convenience, do play a role in a customer's perception of a restaurant, they do not have the same direct impact on the core aspects that drive repeat business when compared to the quality of the food and the speed of service. Food quality and service speed are essential elements that can create lasting impressions and determine whether a customer will return to Zaxby's.