How can staff promote special offers to customers effectively?

Informing customers during their ordering process is an effective way to promote special offers because it allows staff to engage directly with the customer at the moment of decision-making. This personalized communication can pique interest and encourage customers to take advantage of specific promotions that they may not otherwise be aware of. It creates an opportunity for staff to highlight the benefits of the offer, answer any questions, and create a sense of urgency, which can lead to increased sales.

In contrast, while signs around the establishment can be a useful promotional tool, they may not capture the customers' attention as effectively as direct interaction. Offering discounts on every order might undermine the value of special offers by making them too commonplace and less appealing. Providing free samples can be effective in some contexts but is not a sustainable way to inform customers about ongoing promotions and might not directly address the specific offers currently available. Ultimately, direct communication during the ordering process allows for clarity and immediate engagement with customers about special promotions.