How can FOH staff contribute to Zaxby's brand values?

FOH staff contribute to Zaxby's brand values primarily by reflecting the brand’s mission in their interactions with customers. This means that every interaction—from greeting the customers to handling their orders and resolving any issues—should embody the values and standards that Zaxby's aims to uphold. By demonstrating a commitment to quality service, teamwork, and a positive customer experience, staff members reinforce the overall mission and integrity of the brand. This alignment helps strengthen customer loyalty and enhances the overall reputation of Zaxby’s.

In contrast, providing inconsistent service would detract from the customer experience and fail to uphold brand standards. Prioritizing personal goals over service can lead to neglecting customer needs, undermining the brand value of putting customers first. Avoiding customer engagement entirely goes against the essence of good service, preventing employees from positively influencing the customer experience and contributing to a welcoming environment that Zaxby’s seeks to promote. Thus, staff members reflecting the brand’s mission is integral to maintaining and building the Zaxby’s brand identity.